“If you build it, they will come.” This was true in the 1989 sports-fantasy movie Field of Dreams, but isn’t much of a marketing strategy when it comes to your website or landing page.
Search Advertising (aka PPC)
Google has relaunched AdWords as Google Ads, reflecting a greater diversity of ad formats and a more robust service, overall. From the text ads that appear in Google Search, to display and dynamic ads that can span their network of publishers, your brand can reach prospects in the moment or in the everyday. We design, write and manage campaigns — but first, let’s work together to prepare a strategy.
That strategy may include crossing over to Bing Ads, to increase the breadth of your audience. After Google (and YouTube, which Google owns), Bing is the next most popular search engine in the U.S. We operate on both search platforms and can help determine if Bing is a good fit for you.
Social Advertising (Facebook)
According to Statista, “As of the third quarter of 2018, Facebook had 2.27 billion monthly active users.” Granted, you’re going to want to focus on only a fraction of those global users, but it’s impressive that the social network’s active user base far exceeds the population of any nation on the planet.
Facebook offers some fairly easy entry points to advertising, like “Boost” of a single post. For as little as $5, you can convert one of your page posts into an ad and target people who already like your page and/or their friends, or users by region and interest. With many ad formats available, optimized for desktop or mobile, and a variety of demographic/interest targeting criteria, Facebook Ads can get your message in front of prospects (and customers) who interact with friends and brands often—even several times a day.
Because Facebook also owns the Instagram brand, we can extend your Facebook Ads campaign to Instagram. Or, if you prefer, we can focus only on Instagram. Get more followers, more likes, more clicks.
For information about getting started on a search or social advertising campaign with GS Marketing Group, please make an inquiry.